Feel Alive.
Feel Alive.
Mazda. A New Era.
With a new communications platform, a new premium vehicle, and new visual identity, the launch of the Mazda3 heralded an entirely new era for Mazda worldwide.
The launch of Mazda’s seventh-generation marked their first true entry into the premium category. This brought with it the mighty challenge of changing the lagging perception of the brand, in the eyes of the world.
The launch needed to embody not only the refined visual tone of the brand, but also convey what the seventh-generation engineering would do for the driver. Mazda’s audience believes that experiences and brands should inspire their greater purpose.
“Mazda heightens your state of being – to make you better emotionally, physically, and mentally and makes you feel alive…”
- Mazda
When the mantra of the brand is: "We engineer to a feeling",
the brand promise is to make you "Feel Alive",
and the audience lives to be inspired, how do you tell this story?
We chose to use a woman’s journey and the symbolism of the unfiltered joy, freedom and inspiration of a red balloon to emote the emotional benefit of driving this vehicle, the new Mazda3.
The New Mazda3: “Dream Bigger”
The New Mazda CX5: “Drive Inspired”
Branded Content.
“We don’t design cars to a spec. sheet,
we engineer to a feeling.”
- MAZDA PHILOSOPHY
Just like the car itself, the following are the stories that make Mazda unique. These are the philosophies behind every detail in their cars.
Mazda obsessively studies humans.
Every aspect of their vehicles are designed and engineered around the human body to create a connected and engaging driving experience.
Humanizing the brand, and demonstrating Mazda’s commitment to their philosophies.
Consumers will choose Mazda not only because they value functional design and quality, but because Mazda has a depth to it, a unique approach that obsessively focuses on enhancing human potential.
Mazda Philosophy: Artful design
“Soul Red Crystal”
Mazda Philosophy: Human Centricity
"How Does it Feel?"
Mazda Philosophy: Japanese Mastery
“Engineered to a Feeling"
Mazda Philosophy: Effortless Driving.
