Bonobos. America’s Fit.

Bonobos is unique in men’s fashion because they have more sizes—and more fits. But fit isn’t just about clothes. Living up to the tagline “However you fit, Bonobos Fits You,” the clothing brand captured men from all walks of life sharing their thoughts on how they fit in the world today. Along with an anthem film to launch the campaign, Bonobos also produced a series of individual stories, including the one below featuring Andy Ruiz Jr., the first heavyweight champion of Mexican descent.