American Super Heroes Mask Up.

Inspired by an LA Times article: “Hey, Hollywood, We Could Use A Snappy ‘Wear The Damn Mask’ Campaign Right Now” https://www.latimes.com/entertainment-arts/story/2020-07-03/hollywood-psa-wear-a-mask, we wanted to help promote the idea of wearing masks and face coverings, to slow the spread of COVID-19.

We wanted to help inspire people to wear masks and to communicate that wearing a mask is the right thing to do. So we came up with the idea of using Superheroes to get the message across.

We handed the idea deck over to representatives at WarnerMedia and the following spot was produced as pro-bono by WarnerMedia Studios’ in-house creative agency 10th Street Productions.