RAV4. Wish Granted

The RAV4 has everything fans could wish for in a small SUV.
Extra space? Wish granted. Better handling? Wish granted. More adventure? Wish granted.
It's like having your own personal magic genie.
Enter Kaley Cuoco. Our sassy, smart-talking, quick-witted Genie.
And while she grants wishes, she does so on her terms.
Why? Because she doesn’t live in a lamp. She lives in the all-new Toyota RAV4.

It began with a Pre-Super Bowl teaser:

“I wish…”

Which won the Super Bowl Pre-Game

Leading up to Super Bowl we invited fans to post images of themselves. The winning image would feature in the Super Bowl TV ad.

Then we ran our Super Bowl TV ad.

SUPER BOWL XLVII

Garnering attention from all around, including the fan that appeared in our Super Bowl Ad.

Within 5 days of posting, we reached 22,000,000 views.

And followed up with a robust sustaining campaign.